Essay about Difficult Life On and Off the Battle Fields of...

The Civil War Life As the Civil War battled on between the North and South, the war was very hard on soldiers, civilians, the physical environment, and future welfare. Each was affected in its own way, but all would be affected a long time to come even after the war. In the Civil War, and all wars, the most impacted is the soldiers.The soldiers life was a very tough life, even off of the battle field. Soldiers actually spent more time off the battlefield, then on, training, standing guard, writing home, and gathering supplies. Life could be just as gruesome off the battlefield as on. Many time the conditions in camps were horrible, with mucky roads, lack of clean water, disease, and poor meals. The meals were often something called†¦show more content†¦Most of the fighting went on in the South, which led to destruction in that area. The South’s main battle strategy was to let the North come onto their land and fight on their land. The South thought that they would have a homeland advantage.What the South didn’t think about was after the war, whether they won or not, their land would be in destruction, plantations destroyed, monument crumbled, storefronts lost. After the war, Reconstruction had to be put under way because t he four-year war demolished the land. The reason many people fighted over the reconstruction of the South was because many had different ideas on how to change the agricultural view from slaveholders and cotton growers. Also, the Mississippi was a major contributor to the South’s agricultural and transportation. When the North finally took over the Mississippi river, this was when the South started to really struggle, because a year later the battle of Gettysburg took place, and the North started to gain advantage of the Civil War. The Civil War’s future welfare was very important because it determined what would happen to the nation after the war. The social part of future welfare healed well, but some people were still touchy about slavery, but all people on opposite sides are touchy after wars.Reconstruction happened in the South, rebuilding many farms,plantations, shops, houses, and restoring jobs to soldiers all around as well as restoring them to theirShow MoreRelatedCivil War : A War Between Citizens Of The Same Country1609 Words   |  7 PagesEmma Hart Mrs. Wise History 8Y 11 December 2014 Civil War Civil War is defined as a war between citizens of the same country. Why would America have this fight? The Northern states of America decided that they would no longer tolerate the Southern states treating African Americans as slaves because of the color of their skin. When disputes were brought up over this issue between the North and South, the South was too persistent to have slaves. They worried that the North would be successful inRead MoreA Brief Note On Civil War And Its Effects On The United States1602 Words   |  7 Pages Civil War Civil War is defined as a war between citizens of the same country. Why would America have this fight? The Northern states of America decided that they would no longer tolerate the Southern states treating African Americans as slaves because of the color of their skin. When disputes were brought up over this issue between the North and South, the South was too persistent to have slaves. They worried that the North would be successful in abolishing slavery, so in result, the South wentRead MoreEssay on Shelby Footes Shiloh1669 Words   |  7 PagesShelby Footes Shiloh In the novel Shiloh, historian and Civil War expert Shelby Foote delivers a spare, unflinching account of the battle of Shiloh, which was fought over the course of two days in April 1862. By mirroring the troops movements through the woods of Tennessee with the activity of each soldiers mind, Foote offers the reader a broad perspective of the battle and a detailed view of the issues behind it. The battle becomes tangible as Foote interweaves the observations of UnionRead MoreDrum Corps : From The Battlefield Of The Football Field1736 Words   |  7 PagesDrum Corps: From the Battlefield to the Football Field â€Å"Put on a show!† The director’s command echoed across the field as the drum corps began its routine in front of thousands of spectators. What attracts people to be involved in such a demanding and strenuous activity? The concept of drum corps has changed drastically over the last 200 years. Tracing its origins from before the American Revolution through the Civil War and into the modern era, today’s concept of drum corps has evolved fromRead MoreMedicine During The Civil War1548 Words   |  7 PagesDuring the Civil War, medicine was an important aspect for every soldier due to the fact that many soldiers had to fight and ended up with injuries also there were many types of illnesses. In this essay, I will focus on the advance of medicine during the Civil War. Also how the soldiers and civilians were treated as well as how sanitize their location was, are questions I will try to answer. Also, I will like to include some of most known causes of deaths d uring the Civil War and the types of diseasesRead MoreA Brief Note On The American Civil War1540 Words   |  7 Pages The American Civil War is the bloodiest war in American history, claiming the lives of 720,00 solider and an indeterminable number of civilians. But these four years were a larger battle for survival against a third unseen enemy: disease. A battle that took two out of three soldiers from disease; most commonly pneumonia, dysentery, typhoid, tuberculosis, smallpox and malaria. Malaria was a constant threat to humans in all places with infected mosquitos. As seen in a census map of 1874,Read MoreThe American Civil War And The Vietnam War1561 Words   |  7 Pagesnever, never believe any war will be smooth and easy, or that anyone who embarks on the strange voyage can measure the tides and hurricanes he will encounter. The statesman who yields to war fever must realize that once the signal is given, he is no longer the master of policy but the slave of unforeseeable and uncontrollable events.† - Sir Winston Churchill. Throughout history, men have fought battles to protec t and serve for their country. Some men become injured at war and others don t get toRead MoreRobert E Lee: A True American Hero Essay1638 Words   |  7 Pagesâ€Å"A true man of honor feels humbled himself when he cannot help humbling others.† This quote was made in 1871 by one of the greatest generals and probably men in American History; Robert Edward Lee. Robert Edward Lee was a general in the American Civil War. He led his men and stood with them in each and every they were in and got many of them out safely. Robert E. Lee was born on January 19, 1807 at Stratford in Westmoreland County, Virginia. He was the youngest son of Major-General Henry â€Å"LightRead MoreThe Siege Of Petersburg1549 Words   |  7 Pages The Siege of Petersburg occurred from June 15-18 1864. However, it was actually a series of battles fought around Petersburg from 9 June 1864 to March 25, 1865. This was to be a evolving era for the military, society and how the two would affect each other. During this era, new tactics and strategies would be tried, changed and adopted throughout future wars while others would fail miserably. Your position in society would usually dictate your position on the battlefield. Even though yourRead More blacks in civil war Essay1355 Words   |  6 Pagespolitical, social and cultural life of todays and yesterdays African Americans. What affect did the Civil War have on African Americans in the United States? Were they, as some argued, better off before the Civil War, or do the advances that blacks have made since then proved that the Civil War was indeed the turning point in the lives and opportunities of African Americans? These questions and more will be addressed in the following pagesWhen slaves were purchased off the ships from Africa, they

Essay on Marketing Plan - 961 Words

Market Segmentation and Product Positioning The ultimate goal of market plan for my product is making most popular chicken franchise chain restaurant first in the U.S and then in the world 1. Identify the marketing segment for the product and explain why this segment was selected; My product will be Korean style soy source fried chicken. It is kind of popular food in Korea especially, chicken business field. The uniqueness of product concept is simple. Comparing to Kentucky fried chicken, this chicken is fried by oil with soy source and other auxiliary ingredients. The other condition of business will be basically very similar to KFC. According to the study â€Å" Market segmentation on the basis of food-related lifestyle†¦show more content†¦Therefore, this food needs to enlarge from specific small target to whole American. Base on the cook method and ingredients of this food, the main target will be Asian include Korean and Hispanic. First of all, this fried chicken is cooked by garlic, paper, also excepting soy source. Therefore, there is good possibility for familiar taste for Hispanic people. Additionally, they are big customer for chicken market. Location of chain branches will be downtown for common reason for business. To sum up, ultimately enlarging for target customer range to American, the main target customer will be Korean and Asian and Hispanic. 3. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company; Strengths: fried chicken is most popular item in food area. Probably very few countries’ people do not eat chicken some religious reasons. Fried chicken market is already well built in the world. If I assume to start this business in this country, there are big portion of customer groups who have favor in fried chicken, either. It already quiet succeed in Asian chicken market, so at least, from Asian who live in this country this food gained big possibility. Weakness: brand awareness is very low, so letting know about this product is most urgent matter for this business. The cost for advertisement will be extremely high. In addition to the high cost, there is noShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Marketing Sustaining Competitive Advantage Free Essays

The major problem which prevented Callaway Golf Company from achieving its goals is lack of application of change management principles by the management. CGC was very successful in the environment of 80s but the management of the company did not realize that the situation changed in the 90s, and failed to react to the changes appropriately. 2. We will write a custom essay sample on Marketing: Sustaining Competitive Advantage or any similar topic only for you Order Now Situation Analysis. When CGC started operating in the market, the environment was very favorable for the company. There were very many people willing to play golf and the management of the company was efficient in targeting its customers. The company established very high prices in comparison with prices of competitors, but customers were willing to pay extra for a better product. Competitors in the market were not able to offer products of the same high quality with CGC. Besides, the number of competitors was very low. CGC constantly came up with innovations which attracted the attention of consumers while competitors were still too weak to compete with CGC’s innovations. The industry had only a few companies which did not create great danger for CGC. CGC’s sales were constantly increasing due to the increased number of new and retained customers. Consumers preferred their brand because it was much better known than any of the competitors. CGC spent large amounts of money on advertising budget in order to attract even more consumers. All of the factors of external environment were very favorable for CGC in the 80s. Even though CGC was very successful during 10 years of its activity in the market and remained in the top of the industry during all that time, it did not guarantee that the company would always get large profits. The situation in the market changed rapidly in the following years, and CGC’s management failed to react to the changes. First, the interest in golf started fading. It became more difficult for CGC to acquire new consumers. Second, the number of competitors also changed, and CGC was one of the reasons of that. Capital always flows in the direction of profitable industries. If in the past companies did not seek to enter the industry of golf equipment, after CGC started making large profits in it, many investors decided to start the companies produce golf equipment. In the beginning, these companies did not have large sales but eventually they started getting more and more powerful. Third, the nature of consumers changed a lot and the same strategy of high pricing was not always efficient. Fourth, CGC’s relationships with retailers were not very successful. CGC did not pay enough attention to establishing warm contacts with its retailers (for example one of the retailers mentioned that CGC’s terms of payment were not as favorable as the ones of other companies). CGC did not consider it necessary to provide special training for salespeople. Fifth, internet shops became very popular among customers but CGC did not want to increase its online sales, and thus was left far behind in e-commerce. CGC’s had to keep track of the changes which occurred in the market, but it failed to. In order to be successful, the company needed to establish a change management team as soon as the environment started changing. The change management team would be responsible for establishing a new structure of the company, training of employees and constantly fine-tuning the marketing mix of the company according to the changes of the environment. 3.Alternatives. Other alternatives to the establishment of change management team include: making minor changes in the marketing policy of the company in order to meet short-term goals; coming up with radical innovations in order to attract new customers. The first alternative could be useful for the company in the short run because it would allow it to temporarily increase sales and stop having losses. However, changes only in the marketing policy of the company would not be enough to keep the sales at a high level in a long run. Eventually, sales would start dropping again. The second alternative could be perfect in case if the industry was characterized by radical innovations, like computer industry. However, it is simply impossible to come up with some golf product which competitors would never be able to make in the industry of golf equipment production. Even if CGC achieved the increase in sales due to the innovations, competitors would soon start producing a similar product. Golf equipment industry is simply unable to come up with a product similar to Microsoft Windows which dominates the market in the computer industry. 4. Recommendation. The creation of change management team in CGC is therefore the most suitable solution for the company. It will enable CGC to achieve not only short-term but also long-term goals. The company needs to be restructured so that its structure better answers the requirements of the new environment. The new vision of the company also needs to be established. The change management team in the project needs to consist of eight people, five of which belong to senior-level management and three to top management. The main factors which the change managers need to weight to implement the change strategy successfully include: the size of the target market which the company will work on after the changes come into force; addressing immediate concerns which are important for the realization of the company’s goals; choosing priorities concerning centralized and de-centralized structure; the possibility of resistance to changes of certain employees; possible complications in adjusting of employees to the new structure. The program includes a deep analysis of factors which prevent the organization from growing, both internal and external. It requires the identification of the main internal and external factors driving change in the organizations. The change management team needs to achieve the following goals: restructure the company; provide balanced training for employees; improve the marketing mix of the company; increase the percentage of online sales of the company from 1% up to at least 40%. The company will be able to acquire new customers with the help of online shopping. It is also very important for CGC to pay attention to the relationships with retailers because in the competitive environment, the retailers determine the success of the producer in many ways. By providing adequate training of salespeople, CGC will also be able to increase its sales. 5. Implementation Plan. The implementation of change management plan in CGC is recommended to be done on the following steps: Creation of change management team; Identification of the major issues and guidelines which have to be addressed during the change process and establishment of management goals; Encouragement of employees to participate in the research of issues subject to change; Applications of various tools to reduce the resistance of employees to changes; Creation of a new vision in the company; Introduction of a new organization structure; Empowerment of employees and their involvement in the decision-making process in the company. Bibliography. Kotter, J.P. â€Å"Leading Change: Why Transformation Efforts Fall.† Harvard Business Review, 73(2): 59.67. 1995. Mercer D. Marketing. Blackwell Business. 1992. How to cite Marketing: Sustaining Competitive Advantage, Essay examples

Compare and Contrast Essay John Lennon and Bob Marley free essay sample

Two great men in music John Lennon and Bob Marley shared a lot of similarities yet were very different. I will introduce you to the men they were and also the lives they lead. Born John Winston Lennon on October, 9th 1940 in Liverpool, Merseyside, North West England, United Kingdom to Julia and Alfred Lennon, John was their only child together. (John Lennon, 2011) While Bob was born Nesta Robert Marley on February, 6th 1945 in Nine Mile, Saint Ann Parish, Jamaica, to Cedella Booker Marley and Norval Sinclair Marley. Bob Marley, 2011) Both John and Bob had absent fathers throughout their young lives. (John Lennon, 2011) (Bob Marley, 2011) While Bob was raised by his mother, John was sent to live with his aunt. (John Lennon, 2011) (Bob Marley, 2011) While they both were all about Love and Peace they had totally different views on religion. (John Lennon, 2011) (Bob Marley, 2011) John felt that Christianity was on its way out while Bob was very deep into Rastafarianism. We will write a custom essay sample on Compare and Contrast Essay: John Lennon and Bob Marley or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (White, 1983) (Bob Marley, 2011) John’s first inspiration in music was The Lonnie Donegan group and later Elvis Presley while Bob’s influence was Neville â€Å"Bunny† O’Riley Livingston a friend of his. (White, 1983) (Bob Marley, 2011) John’s style was Pop and later Rock and Roll and Bob was all about Reggae. (John Lennon, 2011) (Bob Marley, 2011) They both had ties to protesting politics as well as ties to Jimi Hendrix. (John Lennon, 2011) (Bob Marley, 2011) (Norman, 2008) (White, 1983) They both had run-ins with the law and were arrested at one time. Norman, 2008) (White, 1983) And they both had forms of premonitions or dreams about events that later came true.. (Norman, 2008) (White, 1983) For John it was visions of dying and for Bob it was a dream of receiving a ring with the lion of Judah on it. .(Norman, 2008) (White, 1983) Both at one time in their life were shot and both died at a young age. (Bob Marley, 2011) (John Lennon, 2011) John died at the age of 40 as a result of being shot, while Bob died at the age of 36 from cancer. (Norman, 2008) (White, 1983) Both continue to be admired by many generations as the musical geniuses that they were. References Norman, P. (2008). John Lennon â€Å"The Life† White, T. (1983). Catch A Fire â€Å"The Life of Bob Marley† Bob Marley. (2011). Biography. com. Retrieved from: http://www. biography. com/articles/Bob-Marley-9399524 John Lennon. (2011). Biography. com. Retrieved from: http://www. biography. com/articles/John-Lennon-9379045